Indian Media Magazine

Nikon India, one of the leaders in the camera and imaging space, has chalked out aggressive expansion plans for the Indian market and is in talks with advertising agencies for its creative duties. ADK Fortune currently handles the creative and media mandates for Nikon India.
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Roadies, now in its seventh season, has been one of the most popular shows on MTV. The show, mostly aimed at the 15-24 age group, is looking to delve deeper into the digital marketing space and have both online and offline connect with viewers.
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The recently released exchange4media Indian Media Agency Report that gauges the performance of media service brands in India on the basis of their annual billing figures and also on their industry perception, measured agencies on their buying functions. GroupM led this list with a significant margin, followed by Madison Media and Lintas Media Group. Indian Media Exchange (IMX) and Lodestar Universal are placed fourth and fifth, respectively.
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Paras Pharma has initiated structured radio buying for the first time for their product Moov Neck & Shoulders. The planning of the campaign was on the basis of inputs on radio effectiveness for various brands in the FMCG industry and is targeted at SEC A/B 25+ affluent, urban male working class of the population.
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Crayons Advertising considers 2009 to be one of its best years and things are looking optimistic for the agency in 2010 as well. Ranjan Bargotra, President, Crayons Advertising, shares the agency’s growth plans and the way ahead in the new year.
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The long awaited tie-up of Yash Raj Films (YRF) and Sony Television is finally on paper with the Sony YRF Channel to go on air in early 2010. OOH Media has executed a launch campaign across cities and clusters for the channel, which will be for a period of three weeks.
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Aimed at giving better insight into media services brands in India, the exchange4media Group has released the first edition of ‘exchange4media Indian Media Agency Report’. The report ranks agencies and advertisers according to their annual billings of the calendar year 2008-09 and spends looking at specific sectors.
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Following a multi-agency pitch, HLL Lifecare Ltd (formerly Hindustan Latex Ltd) has appointed Lintas Media Group as its media AOR for the entire product portfolio, including Moods, oral contraceptive pill brand Saheli, Crezendo, and Preventol, among others. The total ad spend is pegged at Rs 8-10 crore.
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Keeping the long form narrative writing as the hallmark of the magazine, the Delhi Press Group of Publications has re-launched The Caravan as a monthly journal of politics and culture. The Caravan, which was originally started in 1939 by Vishwa Nath, had stopped publication in the 1980s and had again launched in October 2008. The latest re-launch will also see the price of the magazine hiked from Rs 35 to Rs 40.
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Despite showing signs of recovery here and there, the year 2009, too, has been a tough one for various industries, including the advertising industry. Players have tried different ways to overcome this crisis. In times like this come some smart tips on surviving the economic crisis from Prateek Srivastava, Group President – South, Ogilvy & Mather, Bangalore.
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