Emvies ’11: Mindshare sweeps awards with 18 metals; declared Agency of the Year

Mindshare put up a strong show at the Emvies 2011. Not only did the agency bag 18 metals, it was also declared Media Agency of the Year. Mindshare also won the TAM Awards for Best TV Research Paper and Best Innovation TV, besides winning the People’s Choice Award for the Best Case Study Presented on


We are seeing signs of a turnaround: Vikram Chandra

"The entire media structure in our country is built up in such a manner that we don’t have subscription revenue and then there is high carriage fee that has to be paid. With the coming of digitisation and the Government’s new policies and plans, hopefully those things will start to change," says Vikram Chandra, CEO,


Internet services print ads jump 78 pc in H1: AdEx Analysis

Print ad volume of Internet services category saw a rise of 78 per cent during H1 2011 as against H1 2010. Seven out of the top 10 brands belonged to the sub-category ‘B2C & Online Shopping Internet Services’. read more by clicking here …..


Brett Lee joins hands with Vh1 to ‘Spread the Music’

Vh1, in association with Mewsic – a Brett Lee foundation, has launched its first pro-socio campaign – Vh1 Spread the Music- which will help underprivileged children overcome challenges in life and reach their full potential through music. read more by clicking here …..


Week in Review: Sony rides the KBC wave

Looking back, it was a week of churn in the Hindi GEC space. Powered by strong opening numbers of ‘KBC Season 5’, Sony overtook Colors to claim the No. 2 spot. Anna Hazare continued to dominated news in all mediums. Meanwhile, Vikram Chandra, who recently took the reins as CEO of NDTV Group, speaks about


Neo Cricket appoints Manoj Padmanabhan as National Ad Sales Head

Manoj Padmanabhan has joined Neo Sports Broadcasting Pvt Ltd as Vice President – Advertising Revenue. He will be heading Ad Sales at Neo Cricket and will report to Raju Udupa, EVP – Network Sales. read more by clicking here …..


Salman Khan to play a pivotal role in History’s India launch

AETN-18 (the joint venture between A + E Networks and TV18) has announced its association with Salman Khan for its upcoming factual entertainment channel History. The popular actor will play a pivotal role in helping change the perception of History in India. read more by clicking here …..


HT embarks on a mission to make Mumbai ‘Fitter’

Taking forward its Mumbai Search initiative, Hindustan Times is embarking on its Mission Fitter drive from August 25, 2011 to make Mumbaikars more health conscious. The initiative has been planned on the basis of a health and fitness survey carried out by the group. read more by clicking here …..


Starcom Worldwide ropes in Rajendra Dwivedi as VP

Starcom Worldwide has announced the appointment of Rajendra Dwivedi as Vice President to lead Starcom Worldwide, Mumbai. Dwivedi will report to Mallikarjunadas CR, CEO, Starcom MediaVest Group India. He takes charge on August 25, 2011. read more by clicking here …..


Venturenet Partners launches in store broadcasting network, ‘Spot Radio’

Venturenet Partners Pvt Ltd has announced the launch of Spot Radio, a digital in store radio network that offers audio branding services to a variety of clients across multiple industries, including retail, hospitality, food & beverage and fitness. read more by clicking here …..